The story behind EVN
Meet EVN
The story behind EVN and the founder who created it.
Founder • Mother • Dreamer
Originally from Italy
Now based in London
Jewellery has always been my favourite way to express myself.
Before EVN Jewellery existed, I was simply a little girl who could never walk past a jewellery stall without stopping.
While other people were drawn to clothes, I always found myself looking at earrings, necklaces and bracelets, wondering which little piece would feel like me.
Looking back, I realise I wasn't simply searching for jewellery.
I was searching for a way to express who I was.
And in many ways…
I still am.
I believe the jewellery we wear every day quietly becomes part of who we are.
From Italy to London
I was born in Italy and moved to London when I was twenty.
What began as a new adventure gradually became home.
London introduced me to incredible opportunities, lifelong friendships and a career in jewellery.
My Italian roots continue to influence the warmth, elegance and appreciation for timeless style that sits behind EVN today.
Both countries shaped who I am.
Both helped shape EVN.
A decade in jewellery
For almost ten years I worked in the jewellery industry, first with a small independent jewellery business and later in a recognised luxury jewellery environment.
Those years shaped how I think about detail, presentation and customer experience.
More importantly, they showed me how personal jewellery becomes once it is connected to a memory.
I also saw how disposable fast-fashion jewellery encourages us to replace pieces without ever making them feel our own.
I wanted to create a more considered alternative.
“Confidence isn't something jewellery gives us.
It's something we already have.
Jewellery simply helps us express it.”
The EVN point of view
Confidence in the little details
EVN focuses on wearable pearl and gold-plated pieces that feel easy to reach for: feminine without feeling formal, refined without asking you to dress differently.
I want each piece to help you feel confident, elegant and comfortable in your own style.
Jewellery that feels like you.
Why I created EVN
For years I dreamed about creating my own jewellery brand.
Like many dreams, it always felt like something for “one day.”
Then I became a mum.
For the first time, I wasn't just thinking about building a business. I was thinking about building something that would outlast me.
Having my children changed the way I thought about success.
I no longer wanted to build something only for myself.
I wanted to create something that could outlast me.
Something built with care.
With honesty.
With intention.
Something my children could one day look at and proudly say,
“My mum built that.”
That was the moment EVN stopped being an idea.
It became a purpose.
What I hope EVN becomes
I don't want EVN to be remembered simply for beautiful jewellery.
I hope people remember how wearing it made them feel.
The earrings chosen before an interview.
The necklace worn on a wedding day.
The bracelet given to celebrate a new beginning.
The jewellery that quietly became part of someone's story.
Because jewellery is rarely remembered because of what it is.
It is remembered because of the memories attached to it.
That is what I hope EVN becomes.
Jewellery that feels like you.
Jewellery that quietly becomes part of your story.
Outside EVN
When I'm not working on EVN, you'll usually find me spending time with my two young children.
I love taking them to the park, taking photographs and finding inspiration in nature, from colours and textures to the small details people often overlook.
I also love reading and can easily lose myself in a good book with a cup of tea nearby.
Some of my best ideas come during those quiet moments.
Every decision I make for EVN begins with one simple question.
Would I be proud for my children to see this?
If the answer is yes, I know I'm building something worth leaving behind.
I hope one day an EVN piece doesn't simply become another piece of jewellery.
I hope it becomes part of one of your happiest memories.
With love,
Elisa
Founder, EVN Jewellery
EVN has been featured in High Flying Design and Romford Recorder.
Stories from EVN
The EVN Journal
A collection of stories, memories and reflections behind EVN.
For the women who have always believed the little details matter.
Coming soon...
